⚡Meet Matt… Hernandez
an AI-Powered Marketer ⚡
Hi, I’m Matt 🙂
I'm Matthew James Hernández, a strategic content marketer who transforms data into compelling narratives that drive business growth.
Ready to help teams scale content that performs. Let's connect if you're building content strategies that drive growth, optimize for discovery, or exploring how AI can revolutionize content operations.
Contact: 📩 matthewjhernandez1@gmail.com
Top Skills: eCommerce Marketing, Content Marketing, Marketing Research, AI Frameworks,
ABOUT ME
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ABOUT ME
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ABOUT ME
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ABOUT ME • ABOUT ME • ABOUT ME •
I love content, data, and AI 🤓
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TikTok Content Marketing Award Winner
I was employee #20 at TikTok's Austin office from 2020-2022, which was incredible timing because early employees get to wear multiple hats and help build foundational processes. I was awarded the TikTok Content Marketing award internally for crafting 40+ email templates for hyper-personalized outreach for brands.
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Advised 100+ Brands on TikTok Creative Best Practices
I worked with 100+ brands including Poppi, Figs, BYLT Basics, American Red Cross and many more on their TikTok Content Strategy… working with their very first ads on TikTok, consulting creative best practices from their caption writing, scripts, video creative, and paid media strategies was a blast.
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Transforming eCommerce Content Programs at Scale
I built a 0-1, cutting-edge AI eCommerce content revenue channel for 40+ partners including TikTok Shop, Shopify, and Gorgias through Potion AI's personalized video automation platform, named the Partner Communications Outreach Channel.
I supported the first TikTok Sports Case Study and the first TikTok Creative Exchange Program case study in North America
✨ Content Case Study ✨
Imagine you're analyzing content performance across 26 different audience segments, from real estate agents in Houston to screen printing businesses, and discovering that targeted, niche content can deliver ROI rates exceeding 650%. That's exactly what a company achieved in 2019 through their Social Ad Content Partner program, combining content strategy with data-driven distribution.
Instead of spraying and praying with generic messaging, we crafted 56 exclusive email campaigns across highly specific verticals like "Decisions in Dentistry," "Hardwood Flooring," and "Nightclub and Bar." The result? Q2 performance was extraordinary, turning a $34K investment into $265K in lifetime value.
What makes this story particularly relevant for live entertainment is the lesson about audience specificity. Just as this company recognized that a massage therapist has different pain points than a florist, successful content at SeatGeek means understanding that a Taylor Swift fan discovers events differently than a Yankees season ticket holder.
The data shows that when you nail that intersection of compelling storytelling and precise audience targeting, you drive real business outcomes. That's the kind of strategic content thinking that transforms how millions of fans discover their next unforgettable live experience.
I'm Matthew Hernández, a content marketer passionate about scaling content programs with AI.
“Matthew has a thirst for content creation. He is highly skilled and he adds a ton of value to our GoDaddy marketing team!”
Emma Vaughn, GoDaddy Senior Video Marketing Manager
“He did a solid job in researching and reporting on relevant marketing trends that would contribute to NBC’s overall digital strategy.”
Benoit Landry, NBCUniversal Vice President
“He is able to connect with anyone and is known to bring his positive energy and A game to everything.”
Cynthia Huang, Content Creator (200K Followers)
